Is it fair to attribute to Nespresso “the art of making coffee”? Well, at least from a style standpoint, I believe that to be a fairly accurate description of possibly the most famous coffee brand worldwide .
Nespresso is a Swiss subsidiary of Nestlé; who could forget its iconic tagline “what else” on the now characteristic George Clooney advertisements? Coffee is the most sought after drink worldwide – Nespresso turned it into a commodity.
With its stylish black colors and blended shades of varied tones to match the respective batch origins (think red for Columbia; or green for Cuba), it managed to set itself apart from a visual perspective. It’s simple, yet effective. Elegant, yet accessible.
Naturally, its most important milestone was the development of coffee capsules – the ease of preparation whilst retaining the flavorful notes of finely grounded coffee revolutionized the global coffee market. Nowadays, it’s associated with time-saving, on-the-road yet homely products.
However, its ultimate break came with the more than adequate casting of George Clooney to become the face of the brand. There’s no Nespresso without his charismatic presence gracing a cup of coffee set against a dimly lit background. Nespresso is George Clooney.
Via this strategic approach, it managed to obliterate the competition in its market niche.
For Nespresso, it’s all about image – as for us, the image conveyed is that of a gentleman boasting with elegance, charm and charisma. And who wouldn’t want that?
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