Right off the bat, a confession: I'm not the biggest fan of the typography I've used on the image - it was however dictated by the current brand guidelines, so... I guess it did same me the trouble of spending dozens of hours finding adequate font combinations though 🤔 Anyhows, while drafting the product page of a pistachio company (Shopify), I gave some thought to its most important elements of the ATF content, which can be broken down into the following:

👉 Layout: I change the standard maximum width to let the design breathe, giving it some room to wash over you

👉 I tried taking into consideration cultural differences when considering the full design - the draft was developed with DACH clients in mind, which means, among others, spare usage of social proof widgets

👉 Given the several various types of pistachio the client has on offer, I wanted to characterize each product with unique markers: hence the decision to use tags, icons and aroma as differentiators that just pop

👉 To adhere to the brand design, I mostly worked with dark texts, a main accent color and shades of gray for subtler details

👉 Visual representation of the shipping path reduces anxiety and FOMO casual visitors may experience when ordering products and expecting Amazon Prime delivery times👉 Big fat price for transparency and conscious subdecision to show it on the left, with the discounted price on the right. I don't know, it just felt better to me

👉 Payment icons ordered from most to least used payment methods

Other aspects such as brand differentiation, guarantees (not many though, this is a B2B shop), certificates, faq etc. are below the fold for now - still a work in progress.

What do you think? Is this a good product page design?

*PS: I appreciate it if you've read this far :) Feel free to check out the Creativity Lounge, where I offer premium content for designers and entrepreneurs just like you, completely free of charge. You can check it out here.