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andtech

Branding
UX-UI
E-Commerce System
Package Design

Branding
UX-UI
E-Commerce System
Package Design

Feel cbd

Feel cbd

Branding
Logo Design

Branding
UX-UI
E-Commerce System
Package Design

tomorrow tech

never mind looking for the future. it's here.

innovation per design

AndTech is an up-and coming tech consulting company with a futuristic vision of doing business. Our preliminary key ideas from the client included a clean image, characterized as isometric, hexagonal, cubic and futuristic. The challenge was set - so how to rise to the occasion?

A second idea we toyed with consisted of adding strokes drawn from a 3D-labyrinth, alluding to a search of the right idea, wherein AndTech would constitute the "center of the maze", right to jump to clients' assistance. The concept was discarded due to its overcomplexity, yet the notion behind lingers on to this day.

Our main visual direction consisted of emphasizing a capital "A" for AndTech, which fortunately provided a viable letter for geometric manipulation. Initial imagery included, among others, a mash of pyramids, hexagons and circuitry. Pyramids as the one of the most stable structures to underpin AndTech "groundedness", hexagonal shapes to fortify the geometric aura and circuitry to establish a futuristic look leaned on the universe of the movie "Tron: Legacy".

We settled on a geometric representation with two main variants, that both work in 2 and 3D. Layering, hexagonal and pyraminoid all played a significant role in the output. The 3D version is reserved for online use, while the 2D is granted utilization on print media, especially.

FGS Creative AndTech Logo Design Just Name
The typeface (Averox) played a major role in the futuristic flair we were goind for. A mix of astronaut, visionary and crazy genius were the basis for the font choice.
FGS Creative feel CBD Kaffee Mockup Bild
FGS Creative feel CBD Vollspektrum Öl Tropfer Mockup
FGS Creative Feel CBD MCT Öl Mockup Banner
FGS Creative Stationary AndTech Mockup Bild
Opening the path to the future, bringing the future to the present were core ideas we sought to visualize.
FGS Creative AndTech Logo Smartphone Mockup
Illumination, glares and flares contribute to a technological image, alluding to the possibilities of the future.
FGS Creative AndTech Logo Mockup
3D impacted our different drafts; we were on search for a tad of 3D, while keeping it 2D. Know what I mean?
FGS Creative AndTech Tasche Mockip
The logo functions best in black an white, but forté red and blue were part of our experimentation.
FGS Creative AndTech Logo Design First 3D Draft
Some of the more advanced concepts sought to generate a 3D effect, leaning on the labyrinth idea of finding a solution in the center of the technologica maze. Several other ideas sought inspiration in circuitry, alluding to the future already being here, as presented by AndTech.
FGS Creative AndTech Logo Design Circuitry Concept 4 in White
FGS Creative AndTech Logo Design Circuitry Concept 2 in White
FGS Creative AndTech Logo Design Circuitry Concept 3 in Black
FGS Creative AndTech Logo Design Circuitry Concept in Black
FGS Creative AndTech Final Logo Design in Black and White
FGS Creative AndTech Final Logo Design Black and White Image
FGS Creative AndTech Logo Design Business Cards Mockup
The final logo consisted of clean, smooth edges, coupled with a futuristic typeface. It illustrates the "A" in AndTech on several, nested levels and strengthens the brand's perception in terms of technological solutions.