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dancery

Branding
UX-UI
E-Commerce System
Package Design

Branding
UX-UI
E-Commerce System
Package Design

Feel cbd

Feel cbd

Branding
Logo Design
Art Direction

Branding
UX-UI
E-Commerce System
Package Design

dancing king

Where the soul goes back to its roots

the way we are

We are looking to put the soul back into dance, to offer a guiding path towards a dialog with your self and others, while spreading awareness of a profound commitment to teaching and dance. We are looking to build a world full of wonders, self-discovery, where you are free to be who you are, free of judgement and constraints, where you are encouraged to explore limitless self-expression and growth, both as a person and a dancer.

We care deeply about partner dances, and will make sure we are doing the best we can to share in this with us. We do this because we love to dance with each other, and sharing our knowledge further inspires our commitments. We will help you in your growth regardless of who/what/whereyou are All we care for is that you feel welcome and free to be yourself. We will learn together, and we are open.

We are here to foster your growth in Dance. We will help you on this journey by giving you the knowledge/skills and confidence to help you actualise your potential and self expression. We will help you in all stages of your growth from the inexperienced to the experienced. There will be something here for everyone.

What is needed for this inner balance? It requires receptiveness, inclusivity, humbleness and a deep desire to find and pursue our paths, as well as the ability to redefine ourselves every step of the way, in both life and Dance.

FGS Creative Dancery First Stylescape with Logo Styles
It all started with some brainstorming, pooling ideas and getting rid of the trash.
FGS Creative feel CBD Kaffee Mockup Bild
FGS Creative feel CBD Vollspektrum Öl Tropfer Mockup
FGS Creative Feel CBD MCT Öl Mockup Banner
FGS Creative Dancery First Draft of Brand Manifesto
Our manifesto provided a general direction and showed us what not to do.
FGS Creative Dancery Classic Dance Inspiration Woman
Classic dance styles such as ballet, served as inspiration for the elegance involved in dance, the aesthetics.
FGS Creative Dancery Modern Dance Inspiration Woman Pic
Equally, modern dance styles played a major role: a mix of the old and the new, boosting our pillar of duality.
FGS Creative Dancery First Logo Draft White Large
The first logo instance was based on symmetry, duality - on the Yin and the Yang. The imagery reminds us of an open, welcoming door for all.
FGS Creative Dancery Stylescape für Fallstudie
FGS Creative feel CBD Kaffee Mockup Bild
FGS Creative feel CBD Vollspektrum Öl Tropfer Mockup
FGS Creative Feel CBD MCT Öl Mockup Banner
Our second stylescape leaned on the power of color for the visual; each dance being assigned its unique color value, evoking the intended association of color with dance.
FGS Creative Dancery Logo Mockup Draft Black and White
Early attempts played around with inverted colors to showcase duality or complementation.
FGS Creative Dancery Logo Mockup T-Shirt
Various mockups were used to visualize the logo drafts. Some real t-shirts were printed and sent over as well.
FGS Creative Dancery Logo Draft White
The font choice was settled early one, namely we went for Manrope, a general use typography with clear edges.
FGS Creative Dancery Logo Business Cards Mockup
Always in tune with the power of colors and duality. The final Dancery product turned out to look quite different from our drafts (check the brand guide).